Author Digital
10 Day Digital D.N.A.
Clarity Sprint
10 Business Days to Revenue Clarity, Confidence & Opportunity
Most businesses don't have a revenue problem.
They have a visibility problem.
When your data isn't validated, your reporting isn't trusted, and your numbers differ depending on who you ask - the biggest opportunity in your business stays hidden. The Digital D.N.A. Clarity Sprint fixes this in 10 business days.
Book Your Sprint Call Limited slots available each month. No long-term commitment required.
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The Problem
Growth without visibility is guesswork.
Very few businesses can clearly answer: where is the growth coming from, and where is the opportunity you're missing?
Without a single source of truth, decisions get made on instinct instead of clarity. Budget gets allocated without conviction. Strategy gets built on assumptions.
The extraordinary is on the other side of clarity.
01
Unvalidated data
Decisions made on numbers that haven't been verified against reality.
02
Untrusted reporting
Dashboards that show activity, not performance truth.
03
Hidden opportunity
The biggest lever in your business - invisible because the numbers aren't clear.
The Framework
We build Digital D.N.A.
Digital D.N.A. is the framework we use to evaluate, build and scale digital revenue systems. It has three pillars. When all three are strong and aligned, growth compounds.
The Clarity Sprint evaluates all three and tells you exactly where you stand.
D
Differentiation
Who you are, who you serve, and where you win in the market.
N
Narrative
The story that connects customers to your business and converts attention into intent.
A
Acquisition
The system that turns attention into revenue, profitably and at scale.
What's Included
Four deliverables. One clear picture.
01
Digital D.N.A. Healthcheck
A structured validation across your core website vitals, consent management, user behaviour data, UX and funnel performance. We check what's working, what's broken, and what's missing.
02
Executive Reporting Dashboard
Not a marketing report. A leadership layer that shows revenue, traffic, channel performance and trends in one place - built from your validated data and live within the sprint window.
03
Digital D.N.A. Scorecard
A Red, Amber, Green evaluation across Differentiation, Narrative and Acquisition, with commercial commentary on what each score means and where the priority lies.
04
Opportunity Map
Every growth opportunity scored by Impact, Effort and Confidence. Categorised into 30-day quick wins, 90-day compounding plays, and 6-month scale initiatives.
The Process
10 days. Step by step.
Before we start: The Ignition Date
Once engaged, we send a short access request for your platforms. The 10-day clock doesn't start when you sign - it starts on the Ignition Date, the business day after we verify 100% of platform access is working. This protects both parties and ensures the sprint runs at full pace from day one.
Days 1–3
Validate
Full audit of your data foundation. Tracking, attribution, conversion verification. Most businesses find at least one significant gap here. We document everything and begin remediation immediately.
A Note on the New Baseline
If we find and fix a tracking issue during the sprint, corrected data exists from the fix forward. What you leave with is a New Baseline - a crystal-clear, trusted starting point from which every future decision is made with confidence.
Days 4–6
Deploy
We build and connect your executive reporting dashboard, live before the sprint ends. Revenue, traffic, channel performance and trends in one place.
Days 7–8
Score
Your Digital D.N.A. Scorecard across Differentiation, Narrative and Acquisition. Red, Amber, Green with commercial commentary on what each score means.
Days 9–10
Map
Your Opportunity Map. Every opportunity scored by Impact, Effort and Confidence. 30, 90 and 180-day roadmap delivered.
Day 10: Delivery Call
A 60-minute video call with your leadership team. You receive the dashboard, the scorecard, and the opportunity map. You leave the call knowing exactly where your opportunity is and what to do about it.
After the Sprint
For most clients, the Sprint becomes the foundation of an ongoing Growth Partnership. If you engage within 7 days of completion, the full Sprint investment is credited evenly across your first 12 months.
Evidence
Results that speak for themselves.
Big Little Campers
biglittlecampers.com
Tourism
Big Little Campers
Profitable growth at scale.
The Challenge
68% year-on-year revenue growth target in a competitive NZ tourism market.
What We Built
Brand-grade creative, profitable paid media scaled to fleet capacity, and compounding SEO authority across high-intent search terms.
108%
of annual growth target delivered early
11.95:1
blended ROAS
#1
campervan hire Auckland
+350%
organic traffic growth
"Author Digital helped us align brand, performance marketing and search into one cohesive growth plan. The result was not just increased visibility, but measurable growth delivered ahead of target."
- Jon Parlby, Big Little Campers
The shift wasn't more spend. It was clarity.
Property Development
Redwood Group
A complete digital sales engine.
The Challenge
Consistent qualified buyer demand across multiple off-the-plan developments.
What We Built
Full CRM infrastructure, high-intent lead capture, automated nurture flows, and end-to-end creative production.
1,998
qualified buyers generated
$25.85
cost per lead
177
homes sold
291k
people reached
"Author Digital delivered not just ads, but a complete system that captured, nurtured, and supplied sales-ready leads into our pipeline, allowing our team to focus on what they do best."
- Mukseet Bashier, CFO, Redwood Group
Not just ads. A system that fed their sales team.
Redwood Group
redwoodgroup.co.nz
Investment
Three tiers. One starting point.
Choose the tier that matches where your business is right now. Every tier is delivered in 10 business days.
Tier 1
Foundation
For businesses establishing their data baseline.
✓ Core website vitals check
✓ Consent management review
✓ Tracking validation
✓ GA4 + Search Console dashboard
- D.N.A. Scorecard
- Opportunity Map
$5,250
NZD + GST
★ Recommended
Clarity
For scaling businesses ready to act on their opportunity.
✓ Everything in Foundation
✓ Deep UX + funnel audit
✓ Full Master Dashboard
✓ GA4, Ads, Meta, CRM connected
✓ D.N.A. Scorecard: RAG
✓ 30 / 90 / 180 day Opportunity Map
$7,900
NZD + GST
Tier 3
Architecture
For complex or multi-channel organisations.
✓ Everything in Clarity
✓ Full MarTech stack review
✓ Bespoke executive dashboard
✓ Single Customer View mapping
✓ Full D.N.A. Scorecard
✓ 30 / 90 / 180 day Opportunity Map
$13,690
NZD + GST
50% upfront. 50% on delivery.
Payment via invoice. NZD + GST.
Payment via invoice. NZD + GST.
Growth Partnership Credit
The Sprint fee is credited evenly across the first 12 months of your Growth Partnership retainer, reducing your monthly fee from month one. To qualify, the Growth Partnership must be engaged within 7 days of your Sprint delivery call.
Who This Is For
Built for businesses ready to scale with precision.
01Businesses generating $1M+ annually
02Leadership teams investing meaningfully in digital
03Founders seeking clarity, not complexity
04Decision-makers ready to act on their opportunity
This is not for
Businesses looking for a quick audit or a one-page report. The Sprint is a serious commercial engagement for operators who are ready to see the truth in their numbers and act on it.
Author Digital
Thinkers and doers.
Strategic and on the tools.
Author Digital is a team of strategists, creatives, technicians and performance marketers. We build digital revenue systems for businesses with the ambition and delivery to scale extraordinarily.
Data keeps us grounded. Creativity keeps us sharp. A genuine belief in our clients' potential keeps us invested in outcomes, not just outputs.
Get Started
The extraordinary is
closer than you think.
It starts with knowing where the opportunity is.
10 days changes that.
Book Your Sprint Call
Prefer to reach out directly? [email protected] | authordigital.co.nz